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Culture, money, and soft power

The Xinhua News Agency published the Cultural Industry Promotion Plan in full Saturday. The Plan is China's first strategic approach to the cultural industry.

Culture and the cultural industry have become a major battlefield where countries display their national strength.

Among the major developed countries, the output of cultural industry accounts for over 10 percent of their GDP. The added value of the US cultural industry accounts for 12 percent of the country's GDP, while that of Japan exceeded its auto industry's output value in 2000, making up 19 percent of that year's GDP.

The current added value of China's cultural industry is 300 billion yuan ($43.93 billion), 3 percent of China's GDP. There is a long way to go if China wants to catch up with the developed countries.

The cultural industry is important to economic development and a nation's soft power. But we also need to bear in mind that the cultural industry first aims to satisfy people's demands and improve the quality of life.

If we get confused on cultural industry's function, we may take a wrong route, such as merely trying to publicize China's image and ignoring our national cultural life.

China should steadily develop its cultural industry, not focus on instant success and immediate profits. The cultural industry's development depends on culture itself.

Take China's film and TV production for instance. China's films and TV products are numerous, but only a few of them are recognized as being quality products.

Cultural products are intellectual products. Intellectual freedom and tolerance are therefore necessary to develop the cultural industry.


 

 
 
 Source : Global Times  Editor: Ivy
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