A veterinarian holds the panda cub Lin Bing at Chiang Mai Zoo, north of Bangkok, September 4, 2009. The 101-day-old cub was born at the zoo to its mother Lin Hui.
Apparently, BBC wildlife expert and bat fanatic Chris Packham, that's who.
"I reckon we should pull the plug," Packham told Radio Times magazine in London on Monday.
"Here's a species that, of its own accord, has gone down an evolutionary cul-de-sac," he said.
"Unfortunately, it's big and cute and a symbol of the World Wide Fund for Nature (WWF) and we pour millions of pounds into panda conservation."
Packham, who hosts Springwatch, a popular BBC nature show, said money spent trying to save the panda would be better invested in helping other species.
A BBC spokesperson declined to comment, saying Packham's statements were his "personal views".
But the 48-year-old's opinions quickly drew howls of protest from around the world.
"It is a daft thing for Chris to say," said Mark Wright, conservation science advisor with the WWF. "Pandas have adapted to where they live.