A girl walks past a massive poster advertising the film "The Founding of a Republic".
A film about the birth of New China is creating a revolution at the box office, where it is about to deliver new records.
"The Founding of a Republic" ("Jian Guo Da Ye") had raked in 330 million yuan (US$48.34 million) by Sunday.
The epic movie is likely to break the box office record of 400 million yuan set by "Transformers: Revenge of the Fallen", said Zhao Haichen, assistant president of China Film Group, which produced the picture.
During a screening at a film festival in Hong Kong this week, Zhao told reporters the State-owned company behind the film had released 1,400 copies.
Prior to the Transformers film, which hit theaters in July, the most profitable movie in China was "Titanic", which was released in 1998 and grossed 360 million yuan.
With a star-studded cast of 172 that includes Jackie Chan and Zhang Ziyi, "The Founding of a Republic" cost surprisingly little to make - only 30 million yuan. That was because many of the celebrities taking part gave their services for free to celebrate the nation's 60th anniversary.
Many people say they went to see the film as part of their celebrations of the milestone year.
The great success of "The Founding of a Republic" left little room in theaters for other films during the eight-day National Day holiday. The most successful of the other offerings was "The Message" ("Feng Sheng"), a spy thriller starring seven A-list stars, including Zhou Xun and Li Bingbing.