Host Vanessa Williams performs "Can't Take My Eyes Off Of You" to open the show at the 36th Annual Daytime Emmy Awards at the Orpheum Theatre in Los Angeles, August 30, 2009.
The Daytime Emmys are going retro-glam.
Singing, dancing, comedy and a touch of pathos set against the glitzy backdrop of a historic theatre are on tap for the 36th annual Daytime Emmys in an attempt to lure an eroding audience for award shows, AP reports.
Sunday's live broadcast relocated to the Orpheum Theatre in downtown Los Angeles this year, leaving its recent home at Hollywood's Kodak Theatre. Opened in 1926, the venue has hosted everyone from Judy Garland and Jack Benny to Duke Ellington and Stevie Wonder.
"It's a smaller venue, which has that real glamorous look," executive producer David McKenzie said. "We want to call attention to the fact that downtown has these incredible theaters. I hope to restore a lot of the glamour to the awards and make it a really memorable event."
Early arrivals in sweltering heat on the red carpet included Big Bird and Susan Lucci of "All My Children" in a bejeweled coral gown. Stacy Haiduck of "The Young and the Restless" created a stir by carrying a stuffed cat, which she dressed up with a black ribbon and sparkling brooch. The cat is a favorite prop carried by her mentally unstable character Mary Jane Benson on the CBS soap.
Honoring everything from soaps to talk shows to game shows, the ceremony airs 8-10 p.m. EDT on the CW, the first time the awards won't be on one of the major three networks. It had alternated between ABC and CBS the last four years.
"We've tried to make it very fast-moving this year so it doesn't seem like two hours," McKenzie said.