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Diddy seeks new stars of Facebook generation

Sean "Diddy";Facebook generation

Sean "P. Diddy" Combs performs at the 2009 Grammy Salute to Industry Icons event honoring Clive Davis in Beverly Hills, California February 7, 2009.

Music mogul Sean "Diddy" Combs wants you - a music star of the Facebook generation. He does not want a performer who can only sing, dance, or look good on TV, but one who can do all that and social network.

On Aug. 16, Combs launched a new TV competition show on the MTV cable network called "P. Diddy's Starmaker" that, like "American Idol," aims to find an unknown singer who has the stuff to become a star.

But heading into a new decade of the 21st century, winning fame and fortune as a performer is far different from when the rapper, music producer, clothing maker and all-around music impresario first became a star his own right during the 1990s.

 "The game has changed," Combs said. "You have to understand how to be able to brand yourself," he said. "Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, you need to have a great Facebook page, you have to have a great television performance."

"P. Diddy's Starmaker," which premiered Sunday with 14 contestants, runs through September and has a format similar to "American Idol" and other TV talent contests by eliminating performers who fail to make the cut until a winner is crowned.

Combs said his show is different from a "voyeuristic standpoint" because it gives behind-the-scenes footage of the contestants interacting with each other and watching from backstage as their rivals perform.


 Source : Shanghai Daily  Editor: Ivy
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