Hewlett-Packard Co. (HP), the world's largest personal-computer maker, on Tuesday unveiled a number of new models across its notebook lines with the aim to feed consumers' strong appetite for portable computers during the economic downturn and to maintain its leadership on the global market.
The upgrades of HP notebook lines include the introduction of anew ENVY sub-brand, representing the company's expansion into the high-end notebook category.
HP said it plans to launch two models, ENVY 13 and ENVY 15, in the United States on Oct. 18 with the starting price of 1,699 U.S. dollars.
Each of the models is about 1-inch (2.54-centimeter) thin with the ENVY 13 weighing 3.74 pounds (1.7 kilograms), and looks very similar to Apple Inc.'s unibody MacBook Pro notebook.
The ENVY 15, to use the future Intel Core i7 processor, is billed as HP's fastest consumer notebook.
"HP ENVY includes the latest in materials and technology inside and out and pushes the technological and performance boundaries of what can be done in sleek, powerful and lightweight notebook PCs," Ted Clark, a senior vice president of HP, said in a statement.
THIN AND AFFORDABLE
In addition to the two luxury models, HP rolled out two new notebooks which the company said strike an "optimal balance of mobility, performance and affordability."
Among them is the 0.9-inch-thin ProBook 5310m, described by HP as "the world's thinnest full-performance notebook."