Early next year an Australian car buyer will wander into a local car sales yard and be drawn to the smart-looking sedan with the $13,000 sticker on the windshield.
After the hand-clapping dealer wearing a starched white shirt and sporting a red tie swaggers across to the customer, the conversation could go like this:
Customer: "What's this? A Geely. Never heard of 'em. Another Korean car eh mate?"
Dealer: "No mate, this is a Chinese car."
Customer: "Chinese! You're kidding me right? I've heard they're crap."
Dealer: "Yeah mate, I know, a Chinese brand, but this mob own Volvo and they are using all their safety and technology into their cars."
Customer: "Volvo? Really?"
Dealer: "Absolutely mate. So you're getting Volvo quality for $13,000. You can't go wrong."
If Geely's reported deal with Ford to buy Volvo is true, the ninth-largest car maker in China can now proudly wrap itself with Volvo's world-best safety reputation and also use the Swedish auto icon's advanced green technology to significantly boost quality standards in its vehicles.