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Going global: Geely's grab for Volvo

Early next year an Australian car buyer will wander into a local car sales yard and be drawn to the smart-looking sedan with the $13,000 sticker on the windshield.

After the hand-clapping dealer wearing a starched white shirt and sporting a red tie swaggers across to the customer, the conversation could go like this:

Customer: "What's this? A Geely. Never heard of 'em. Another Korean car eh mate?"

Dealer: "No mate, this is a Chinese car."

Customer: "Chinese! You're kidding me right? I've heard they're crap."

Dealer: "Yeah mate, I know, a Chinese brand, but this mob own Volvo and they are using all their safety and technology into their cars."

Customer: "Volvo? Really?"

Dealer: "Absolutely mate. So you're getting Volvo quality for $13,000. You can't go wrong."

If Geely's reported deal with Ford to buy Volvo is true, the ninth-largest car maker in China can now proudly wrap itself with Volvo's world-best safety reputation and also use the Swedish auto icon's advanced green technology to significantly boost quality standards in its vehicles.

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 Source : China Daily  Editor: Ivy
Related:
· Volvo recalls 65,000 cars for air bag problem
· Geely bids for money-losing Volvo
· Ford: Geely preferred bidder for Volvo
· Ford: Geely preferred bidder for Volvo
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