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Wuling minis go global under GM Chevrolet brand

The first shipment of 150 Wuling mini-vehicles set sail from Guangzhou port yesterday.

The restructured General Motors Co said yesterday it has begun exporting locally produced Wuling-brand mini commercial vehicles under its international Chevrolet brand name, a clear indication of China's preeminent status in its global market plans.

The Detroit-based automaker announced yesterday that its SAIC-GM-Wuling joint venture had signed a framework agreement with GM's former Latin American, African and Middle Eastern operations, and distribution agreements with individual countries to export and distribute two of its most popular mini commercial vehicles from China to markets in South America, the Middle East and North Africa.

The first selected vehicles, Wuling N200 and Wuling N300 series, will be sold under its renowned Chevrolet brand through GM's worldwide distribution networks. GM will also provide standard aftersales support.

The first shipment of 150 Wuling N200 series products set sail from the Guangzhou port yesterday.

"This is an important example of how the new GM is leveraging our global resources at the local level," said Kevin Wale, president and managing director of the GM China Group. "By taking advantage of our unique family of minivans built and sold in China, we will address the need of GM customers in several key markets for affordable transportation for personal and commercial use."

SAIC-GM-Wuling, a Liuzhou-based joint venture launched in 2002 between GM China, SAIC and Wuling Motors, manufactures a range of Wuling brand mini-trucks and minivans, as well as the Chevrolet Spark mini-car.

"The export of SAIC-GM-Wuling products under the Chevrolet badge demonstrates that our products fully meet GM's advanced global standards for quality," said SAIC-GM-Wuling President Shen Yang. "It also shows our customers in China that they are receiving truly world-class mini vehicles."

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 Source : China Daily  Editor: Ivy
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